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Bringing tangibility to your messages
Lots of charity communications use tangible items – like gifts, examples of work produced, free pens, DVDs – to help bolster their messages. I’ve seen press packs containing USB drives of project...
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Charities must distinguish between acceptable and unacceptable prejudice
It’s easy to dismiss other people’s racism, sexism and other prejudices. It’s easy to sit in the charity sector and be amazed at other people’s crude and stereotyped attitudes. It’s easy to feel that...
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Four simple ways to join up your comms
Doing more with less. Thanks to budget cuts and lack of funding, that’s what charity communicators have to become expert in. It’s because while comms teams in many charities are shrinking in size, the...
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Make your comms personal
“It’s all about me”. It’s a ballsy way to start a presentation, but Angela Emms, director of family bereavement charity The Rainbow Centre in Bristol, is a ballsy woman. Speaking at the most recent...
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Sharing success within your organisation
I spoke at CharityComms’ Making the Business Case for Communications Seminar last week, focusing on The ‘Get Heard’ Report, a piece of research Amazon PR conducted with the CIPR to explore the extent...
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Why is The Guardian supporting a tax on charities?
I’ve written a blog for The Guardian today. They didn’t pay me to write it. But if I want to send a copy to my trustees at CharityComms from The Guardian, I will be charged a copyright licence fee....
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Climbing an engagement ladder
How many of you use engagement ladders? Grouping supporters into different segments based on their activity and relationship with your organisation is paramount to success. If you don’t know what your...
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Celebrating success and our birthday
It is seven years since a small group of charity communicators sat in a cafe one July evening to talk about setting up a new organisation. We asked the people round the table – many of whom are still...
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Do we pull too hard on emotional strings?
Image by SashaW Like many folks I subscribe to a handful of campaign newsletters. They keep me informed and usually encourage some form of campaigning action, ranging from signing an e-petition to...
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Everything communicates, but is everybody a communicator?
One of the most important messages that any charity (indeed any organisation) needs to learn is that everything they say and do communicates. An organisation may spend ages planning media messages, but...
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